Bill Cowie
Personal Apple Technology Guidance
Clear, patient help with your Mac, iPhone, iPad, home Wi-Fi, and everyday technology — tailored especially for older adults.
Two Decades of Making Technology Simple
For more than 20 years, Bill Cowie has transformed how people experience their Apple devices. What started as a passion for helping others has become a trusted, personalized service that turns frustration into confidence.
Bill specializes in working with older adults, bringing calm, patient guidance that makes everyday tasks simple and stress-free. No crowded repair shops. No confusing tech jargon. No rushed appointments.
Just reliable, one-on-one help when you need it most.
Personal Apple Support
Practical, everyday help for your devices, accounts, and home tech setup.
New Mac setup and configuration
New iPhone and iPad setup
Seamless transfers from old devices
Email, passwords, and iCloud support
Backup setup and cloud guidance
Speeding up slow Macs
Software issues and system cleanup
Malware and virus removal
Printer and scanner troubleshooting
Home network setup, Wi-Fi fixes, and performance improvement
Apple TV setup and A/V systems (simple to advanced, whole-home setups included)
Parental controls and family settings
Helping you avoid unnecessary repair-shop visits
Worried Your Mac Needs a Repair? Often, It Doesn't.
Many issues that look like "repairs" are actually software problems — slow performance, strange pop-ups, settings conflicts, syncing issues, or updates gone wrong. Bill helps diagnose and fix these situations quickly, often saving you the cost of unnecessary repair-shop visits.
Bill works independently, which means every session is one-on-one and focused entirely on you. Clients like the friendly, private, and personalized experience, the opposite of rushed retail appointments or expensive repair centers.
Whether you need quick help or ongoing guidance, you can always reach someone who knows you and your devices.
What Clients Say
"Bill is really gear. Peace & Love"
— R. Starr
"Bill made everything so easy. He fixed issues I'd been struggling with for months in just one visit. Absolutely fantastic."
— Karen M.
"I can't say enough good things about Bill. He got my Mac, iPhone, and iPad all syncing perfectly—and explained everything in a way I could actually understand."
— Robert H.
"Bill saved me from an expensive trip to the repair shop. Turns out it wasn't a hardware problem at all. He knew exactly what to do."
— Linda C.
"Whenever I get stuck, Bill is the person I call. He's patient, knowledgeable, and genuinely cares about helping people feel confident with their tech."
— James P.
"Bill transformed my home Wi-Fi from unreliable to rock solid. My whole setup works better now. He's the real deal."
— Emily S.
Frequently Asked Questions
- Do you make in‑home visits?
- Yes. Bill works with clients in their homes throughout the Somerville / Cambridge area and nearby towns, helping with Macs, iPhones, iPads, home Wi‑Fi, printers, and more.
- Who do you typically work with?
- Bill specializes in working with older adults who want calm, patient help with everyday technology. Sessions move at your pace, with clear explanations and no jargon.
- Can you help before I go to a repair shop?
- Often, yes. Many issues that look like “repairs” are actually software or configuration problems. Bill can usually diagnose these quickly and may save you a trip to the repair shop.
- Which areas do you serve?
- Bill serves Somerville and nearby towns within roughly 25 miles, including Cambridge, Arlington, Belmont, Medford, Newton, Waltham, Watertown, and many others.